The Metricool alternative without brand math.

No. Metricool's help center is explicit: each brand can hold only one profile per social network. If a client runs 3 Facebook Pages (per country, language or location), each Page needs its own brand, using 3 of your plan's brand slots and splitting that client's calendar and analytics three ways. On Zilfu, one workspace holds all of a client's accounts, including several on the same network, at no extra charge.

Yes. X is a +$10/mo (or $120/yr) add-on per connected X account, on Starter and Advanced alike, and it isn't available on the Free plan at all. Metricool doubled it from $5 on 13 July 2026, so an agency with 5 client X accounts now pays an extra $600/yr before posting anything. On Zilfu, X is included on every plan.

Only Advanced (from $53/mo annual, $67 monthly) and Custom. That's also where roles, permissions and the Client role live; on Free and Starter there's no approval workflow at all. Zilfu includes approvals, internal and client-visible comments, and unlimited reviewers on every plan from $19.

Yes. Metricool has a real API (with Zapier and Make integrations) and an official MCP server, but both need an API token that's only issued on Advanced or Custom plans, so automation effectively starts at $53/mo. Zilfu ships its REST API, personal access tokens, webhooks and hosted MCP server on every plan.

It's one of the better free tiers in the category, but know the limits: 1 brand, 20 posts per month, 30 days of analytics history, and no X or LinkedIn at all. Zilfu plans start at $19/month for 10 connected accounts, with unlimited posts, team members and approvals, plus X, LinkedIn, the REST API, webhooks and MCP.

No. Metricool's slider tops out around $210/mo for 50 brands on Advanced (annual billing), before X add-ons. Zilfu's Scale plan is $179/mo for 300 accounts with approvals, API, webhooks and MCP included, and since one workspace holds a whole client, you don't burn slots on same-network duplicates.

Honestly: a lot of analytics. Web analytics, competitor benchmarking up to 100 profiles, Looker Studio connections and unlimited history, plus an inbox that also covers DMs and Google reviews, ad reporting for Meta, Google and TikTok Ads, and more networks: YouTube, Google Business Profile, Bluesky and Twitch. If you're analytics-first, Metricool earns its price. If you're a scheduling-and-approvals agency, you're paying for depth you may not use, while the brand model and add-ons charge you for what you do.

Choose a Zilfu plan, connect your accounts through each platform's official sign-in, and schedule your next posts; there's nothing to export or import. Run both side by side, then cancel Metricool before its renewal date when you're ready to move.