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Hootsuite alternative

The Hootsuite alternative that doesn't charge per seat.

Hootsuite starts at $99 per user and puts approvals on a $249-per-user plan. Zilfu is flat from $19/month, with unlimited teammates, approvals and client reviewers.

Hootsuite prices people. Zilfu prices accounts.

That one difference is most of this page.

On Hootsuite every teammate, freelancer and client who clicks approve is another seat at $99 to $249 a month. Zilfu is flat from $19. Bring the whole team, route posts through approvals, send clients branded reports and drive it all from the API. The bill only moves when your account count does.

Zilfu vs Hootsuite, line by line.

Hootsuite takes channels and engagement. Zilfu takes pricing, teams and automation.

Pricing & limits

Zilfu wins 4 of 5

  • Pricing model

    Zilfu
    Flat tiers (ahead)
    Hootsuite
    Per user, per tier
  • Entry price

    Zilfu
    $19 / month (ahead)
    Hootsuite
    $99 / user / month
  • Extra teammates

    Zilfu
    Never charged (ahead)
    Hootsuite
    Full price per seat
  • Accounts on entry plan

    Zilfu
    10 for $19 (ahead)
    Hootsuite
    10 per $99 user
  • Trying it out

    Zilfu
    Monthly, cancel anytime
    Hootsuite
    30-day trial, card required

Team & approvals

Zilfu wins 4 of 4

  • Team members

    Zilfu
    Unlimited (ahead)
    Hootsuite
    Paid per seat
  • Approval workflow

    Zilfu
    Every plan (ahead)
    Hootsuite
    Advanced+ at $249 / user
  • Client reviewers

    Zilfu
    Unlimited, free (ahead)
    Hootsuite
    Paid seat each
  • Workspaces

    Zilfu
    Unlimited (ahead)
    Hootsuite
    Tier dependent

Channels

Hootsuite wins 2 of 4

  • Instagram, TikTok, LinkedIn, Facebook

    Zilfu
    Yes
    Hootsuite
    Yes
  • Threads, Pinterest, X

    Zilfu
    Yes
    Hootsuite
    Yes
  • YouTube

    Zilfu
    Coming soon
    Hootsuite
    Yes (ahead)
  • Bluesky, Google Business, Reddit

    Zilfu
    Not yet
    Hootsuite
    Yes (ahead)

Engagement & analytics

Hootsuite wins 3 of 5

  • Social inbox

    Zilfu
    Comments, 3 networks
    Hootsuite
    Comments and DMs (ahead)
  • Social listening

    Zilfu
    None
    Hootsuite
    Talkwalker (ahead)
  • Per-account analytics

    Zilfu
    Yes
    Hootsuite
    Yes
  • Branded client reports

    Zilfu
    Every plan (ahead)
    Hootsuite
    Advanced+
  • Custom report builder

    Zilfu
    None
    Hootsuite
    Advanced+ (ahead)

Automation & API

Zilfu wins 3 of 4

  • REST API

    Zilfu
    Every plan (ahead)
    Hootsuite
    Enterprise in practice
  • Webhooks

    Zilfu
    Every plan (ahead)
    Hootsuite
    Via Enterprise API
  • MCP server for AI agents

    Zilfu
    Hosted, included (ahead)
    Hootsuite
    None
  • Zapier, n8n, Make

    Zilfu
    Via API
    Hootsuite
    Native apps (ahead)

Published rates as of June 2026. Hootsuite Standard is $99 and Advanced $249 per user/month, billed annually; Enterprise is custom. Accurate to the best of our knowledge; verify on each provider's pricing page.

What the same team costs.

Four common setups, priced on both at June 2026 rates.

  • Solo creator

    1 person, 10 accounts

    Hootsuite Standard
    $99/mo
    Zilfu Pro
    $19/mo
    You keep
    $960/yr
  • Small team

    3 people, 10 accounts

    Hootsuite Standard
    $297/mo
    Zilfu Pro
    $19/mo
    You keep
    $3,336/yr
  • Agency

    5 teammates and 2 client reviewers, 15 accounts, approvals

    Hootsuite Advanced
    $1,743/mo
    Zilfu Business
    $79/mo
    You keep
    $19,968/yr
  • In-house team

    12 people, 100 accounts, approvals

    Hootsuite Advanced
    $2,988/mo
    Zilfu Business
    $79/mo
    You keep
    $34,908/yr

Why teams leave. On the record.

  • Free plan

    Gone since March 2023

    Existing users got 30 days to upgrade or lose access. The cheapest way in is now $99 per user.

    Source: Widely reported; cited in G2 reviews

  • Customer rating

    1.5 out of 5

    Hootsuite's Trustpilot score across 540+ reviews, dominated by surprise renewals and refused refunds.

    Source: Trustpilot, 2024–2026

  • Free trial

    30 days, then billed

    Card required up front. It converts to a paid, often annual, plan unless you cancel first.

    Source: hootsuite.com/plans, June 2026

Switch before lunch. No export needed.

Let Hootsuite publish what's queued, or rebuild the queue in Zilfu in minutes.

  1. ~20 seconds

    Create your account

    Pick the plan that fits your account count.

  2. ~30 seconds each

    Connect your accounts

    Each network's official sign-in. No export or CSV.

  3. ~1 minute

    Cancel Hootsuite

    Check the renewal date first: trials auto-convert and annual plans auto-renew.

Leaving Hootsuite, answered.

Does Hootsuite have a free plan in 2026?

No. Hootsuite killed its free plan in March 2023 and has not brought it back. The cheapest way in is now $99 per user per month, billed annually. Zilfu plans start at $19/month for 10 connected accounts, with unlimited posts, team members, and approvals.

How much does Hootsuite cost per user?

As of June 2026, Hootsuite Standard is $99 per user per month and Advanced is $249 per user per month, both billed annually: roughly $1,188 and $2,988 per person per year. Enterprise is custom-priced and commonly reported at $15,000+/year. Zilfu's plans are flat regardless of team size: $19/mo for 10 accounts, $79/mo for 100, $179/mo for 300.

Does Hootsuite charge for extra team members?

Yes. Every additional user costs the full plan price again, with no bundled team discount: a second person on Standard is another $99/month, on Advanced another $249/month. Zilfu includes unlimited team members on every plan.

Which Hootsuite plan has approval workflows?

Approval workflows are only available on Hootsuite Advanced ($249/user/mo) and Enterprise. On Zilfu, approvals are included on every plan, along with internal and client-visible comments and approve-only client reviewers who never need a paid seat.

Does Hootsuite's free trial require a credit card?

Yes. The 30-day trial requires a credit card and auto-converts to a paid, often annual, subscription when it ends, which is a recurring theme in Hootsuite's billing complaints. Zilfu plans start at $19/month and can be cancelled anytime.

Can I manage multiple Facebook Pages or Instagram accounts in one plan?

Both tools allow it. The difference is the meter: on Hootsuite Standard each Page or profile counts against a 10-account cap per $99 user, so one multi-page client can nearly exhaust it. On Zilfu each account counts against your plan's pool (10 on Pro, 100 on Business, 300 on Scale) at one flat price.

Does Hootsuite have an API?

Yes, but access requires developer-account approval and practical use is effectively tied to Enterprise plans. Zilfu ships a full REST API with personal access tokens, webhooks, and a hosted MCP server for AI agents on every plan.

Will I lose my scheduled posts when I leave Hootsuite?

Anything Hootsuite hasn't published yet stays inside Hootsuite until you cancel. You can let those posts go out and switch fresh, or rebuild the queue in Zilfu in a few minutes. Already-published posts keep living on each social platform either way.

Does Zilfu support every network Hootsuite does?

Not yet, honestly. Zilfu covers Instagram, TikTok, LinkedIn, Threads, Pinterest, Facebook, and X, with YouTube in development. Hootsuite additionally supports Bluesky, WhatsApp (inbox), Google Business Profile, and Reddit, plus DMs in its inbox and Talkwalker-powered listening Zilfu doesn't have. If those are core to your workflow, Hootsuite may be worth its price. If scheduling, approvals, and reporting are, Zilfu does it for a fraction.

Still shopping? Compare Zilfu with Buffer, Sprout Social, Later and Agorapulse. Running an agency? Zilfu for agencies.

Your whole social, handled.

Plan, approve and publish every account from one place. Plans from $19/month. Cancel anytime.

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