Inbox
Your next customer is in the comments.
Every comment from Threads, Instagram and Facebook lands in one inbox, next to the calendar you schedule from, so buying questions get answered while they still matter.
One queue. Every reply.
Cross out the app-hopping. Keep the customers.
Buying questions
Finding “do you ship here?” a week too late.
Every comment lands in one queue, the day it's posted.
Three apps
Checking Instagram, then Facebook, then Threads.
All three in one inbox, right next to your calendar.
Context
Hunting for which post they mean.
The post is right there.
Inbox zero
A notifications feed that never ends.
Needs reply empties as you answer.
The team
Waiting for the one person with the login.
Anyone who edits posts can reply.
Failed replies
A reply that quietly never posted.
You get the reason and a retry.
The bill
Paying for a separate social inbox tool.
Included on every plan, no per-seat price.
Before you open the inbox.
Which networks does the inbox cover?
Threads, Instagram and Facebook. Comments on those accounts' posts arrive in the inbox and can be answered from it. X, LinkedIn, TikTok and Pinterest aren't covered yet, though you can still schedule to all seven.
Does it include direct messages?
No. The inbox handles public comments on your posts. Everything in it is already public on the platform, and every reply you send is public too.
Is the inbox included in every plan?
Yes. Every plan includes the inbox, unlimited posts and unlimited teammates. Higher plans connect more accounts; there's no inbox add-on.
How quickly do comments show up?
On their own, without refreshing. New conversations land at the top of Needs reply, and an archived one reopens there if the person writes again.
Who on my team can reply?
Anyone who can edit posts. Replies post publicly from the connected account, under the right comment, as if you'd opened the app yourself.
What happens if a reply fails to publish?
It's marked as not published with the reason and a Retry button, and whoever wrote it gets an email, so a failure never goes unnoticed.
Can I reply to comments on posts I didn't schedule in Zilfu?
Yes. The inbox reads comments on your published posts from the connected account, whether or not they were scheduled here.
Do I need to reconnect my accounts?
Only if you connected them before comment access existed. The Accounts page tells you if so, and reconnecting takes a few seconds and costs nothing against your plan.